Productivity Verses Creativity

Season 2 Episode 2


What is more important? Being creative or being productive?

Like most things in life I believe balance is the key.

As Solomon wrote, ” There is a time to work, a time to play, a time to sleep, and a time to awake”.

Not only is balance important, but so is timing. Timing is important in both productivity and creativity. Speaking first of it in regards to productivity, because that is what I am most familiar with as I have noted in past podcasts.

I have just recently begun to appreciate the creative side of things. I understand a good story or music, but as a child I was never motivated by them. I was never motivated to be creative.

Productivity was everything. From physical to mental. Everything I did from childhood through college and most of my adult life. From swimming, to education, and on to sales. Pushed myself to be the absolute best I could ever be. Being productive and using my time wisely was all there was to being.

Have you heard of the Parado Principle? Prado was an Italian economist who came up with the 80/20 rule = 80% of all the wealth in the country was in 20% of the people.

But, I have come to realize that the productive piece is not the only piece. On the other side is creativity. As I have gotten older creativity has become the bigger key. Especially with the advent of the computer age. No longer can one just pick up the phone and speak to the “right” person.

I have had to become more creative in my marketing and how I deal with current clients and new prospects.

Communication is not new. Only the instruments we use to communicate. But, we do have to be creative in how we use those instruments to communicate in today’s world of marketing and selling.

The philosophies are the same the processes are new. This is creativity.

No one in my industry is doing what I plan to do. I will be doing it first. They can do versions of it afterwards, but I am doing it first. That is creativity.

Creativity is you. Be you and use you to the fullest. Push your mind. Being productive is the important, but creativity is the key. Because lots of people can work hard, but I’m a big believer that creativity is the final piece of the puzzle.

Two books  that I have recently read and recommend are The War of Art and To Steal Like and Artist.

The number one thing both these books say, and most articles I have read, say to schedule time to be creative. You must be consistent in that.


Doug Soltis has worked in sales and marketing for over 30 years with a vision of revolutionizing the sales industry through Rock Solid Selling. He refined his skill-set while working for companies like 3M, Northwestern Mutual, and Mead, where he underwent some of the best sales and marketing training available.

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