Who Before Why

Season 1 Episode 8

In the vast universe of information which is readily available today this question comes to mind, “Where do we start?”.

“Why” and “Who do you trust” are very important questions in any relationship. Trust is not the basis of the best relationships. Trust might help you change the game and it is a good thing, but it is not the foundation of the best relationships. It is the studs on the wall at best.

Trust must lean up against something. Just like, why. Why is not the foundation either. Why is also the studs on the wall.

Trust leans up against truth. And, why leans up against who.

“Who” before “Why”

Focus on a vision of who we want to be.

In 1991 I wrote out on paper the person I wanted to be before I died. I call it my personal constitution. It ended up being 21 different statements about the man I wanted to be. When I wrote this out I was not even close to be anyone of those 21 things. They were all put down in faith. I had a level of belief that that at some point I would become that man.

I realized that if two people are making the same decision, the decision being made, and the answers they come to will depend on who it is. Would you rather have Hitler or Gandhi making the social decisions for your country? Of course that’s an easy decision.

Who, changes everything. The who decides what actually gets done.

Who is the ground floor, the concrete of the company.

Only when you know who you are, can you know who you want to be. Then you can have the life you want.  Who you are will decided whether you can influence people, who you have as friends, who you are in relationships with, etc.

Who you are is where all relationships are started. Only then can you go to why.

People are drawn to the “who”. In leadership, great salesmanship, relationships, it is about who. The perspectives, the transparencies, the truths you communicate, is the who before the why.

The real question is then, if who is first and why is second, then what is third. That’s correct … what is third.

Doug Soltis has worked in sales and marketing for over 30 years with a vision of revolutionizing the sales industry through Rock Solid Selling. He refined his skill-set while working for companies like 3M, Northwestern Mutual, and Mead, where he underwent some of the best sales and marketing training available.

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